pharos has a staff of 500 interviewers throughout Germany. About 150 of them are experienced in surveys with companies, executives as well as other challenging target groups (e.g. dentists or pharmacists)

For each project there is a detailled written briefing. If necessary a personal briefing is done to ensure best quality.

All accomplished interviews are controlled regarding formal correctness (e.g. filter questions), completeness and plausibility.

At least 15% of the interviews are verified by or in writing by asking details of the study. The quotas will be checked as well. For the purpose of documenting the quality of our output each client receives a detailled report of the field work.

We pretest each questionnaire before field work commences.