Core Competence:
Media Research
 
Advertising Media Research
media coverage studies
user analysis
market-media studies
 
 
Editorial Media Research
pilot number test
relaunch test
cancelation analysis
etc.
 
 
Advertising Research
pre-, posttests
advertising trackings
folder tests
advertisement copytests
day-after-Recall;
etc.
 

Make your advertising medium more attractive for media planner and increase your advertising receipts. By means of media coverage studies and audience structure analyses you verify probability of exposure and quality of exposure for your media.

Help your clients by means of advertising effectiveness analyses to optimize their advertising expenditures.