 |
Focus: Quantitative Market Research |
large, representative samples standardised data collection procedures quantification of behaviour
wide range of statistical
analyses of data
representativity of results size and topic of the survey presentation of visual material
definition of the population
facilities of sample design
adressability of the target group
requirements regarding representativity limits redarding time and monetary budget Quantitative market research consists primarily of different kinds of questionnaire interviews (personal, telephone, postal and online interviews). Mostly samples with a large number of participiciants and standardised methods are used to meet the requirements regarding representativity, reliability and validity.
Lots of factors influence the choice of an adequate method of data collection; e.g. the lenght of the questionnaire, the adressability of the sampled population or the need for visual stimulus material.
Basing on our expertise and regarding the demands and restrictions of the study design we determine the method of data collection best fitted to answer your research questions.